Seth Godin over change & the (in)competent

Citaat uit Seth Godin's artikel in Fast Company:

Competent people resist change. Why? Because change threatens to make them less competent. And competent people like being competent. That's who they are, and sometimes that's all they've got. No wonder they're not in a hurry to rock the boat. . . . In the face of change, the competent are helpless.

It doesn't take a lot of time to change ... to reinvent ... or to redesign. No, it doesn't take time; it takes will. The will to change. The will to take a risk. The will to become incompetent - at least for a while.

Bron: Fast Company, lees hier het gehele artikel

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Posts about Internet Marketing Experts as of January 11, 2009 | The Lessnau Lounge
[...] I read his blog nearly every day and nearly always find myself saying “What Seth just said.” Volledig artikel: ‘Seth Godin over change & the (in)competent’ - innovatieforganiseren.nl 01/11/2009 Seth Godin over change & the (in)competent Seth Godin - [...]