It has become dramatically clear that the foundation of corporate integrity is personal integrity. As Albert Einstein said: Morality is of the highest importance – but for us, not for God. There is such a need for a complete rebirth of trust in our business leaders. Somewhere along the line leaders lost their humility and in doing so they have lost their compassion and empathy, and their conscience. In the next articles we will introduce a framework for the formulating of your identity, so called your personal balanced scorecard.